photo use

Re -writing your maker profile


Use by date roll

Your maker profile should have a use by date on it. Go read yours and I bet you will find it doesn’t reflect the way you think of yourself or your current work.

Hate writing about yourself? TOUGH its some thing you need to do, so read some pointers and get it done.

The good news is

Good profiles are SHORT because as Scott Berkun  says

Assume with each word in your bio that fewer and fewer people will keep reading. It’s a great assumption because it’s true.

The average visitor spends 15 seconds on a page; then they click  so put the key info in that first short paragraph

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WRITE IT, CUT IT and  CUT IT AGAIN.

Then make a list of what it tells the reader as a check to see if you have actually ended up saying anything.

When you are working on a maker profile where you can’t add pictures you must state the obvious. Say you are a potter/ textile artist/ whatever;  as web visitors all have Attention Deficit Disorder: they are on your page but often can’t remember  why.  So ground them.

You think you have a more dedicated reader? Well you don’t, the days of sitting quietly in front of a great big computer gently browsing have gone. At least 70% of your views will be on mobiles. Your reader is probably on the bus surrounded by other people’s one-sided phone conversations; passengers  getting on and off, they are late and have just realised they have sat next to a drunk. It’s not that you do not have their undivided attention, it is more likely you don’t have any of their attention.

So be calm, be clear and don’t waste their time

Do not do this

“Hello to you and thank you for reading this bit.
Please note I own the copyright on all of my images used for my greeting cards or prints. So, this is where I get to talk about me.”

I AM OUT OF HERE

Do do this

“I am an illustrator/designer, I specialise in creating modern images with a quirky mid-century feel. My preferred mediums are screen-printing and collage using vintage fabrics. I also produce my designs as digital Giclee prints in limited editions.”

CONFIDENT, FOCUSED, CLEAR

My work is inspired by living in Cornwall, being out everyday in the Cornish countryside and along the coastline with my labradoodle Rufus, foraging for seasonal treats, fishing and growing my own fruit and veg. In my work I seek to evoke the simple pleasures of life here by the sea with a sense of style and humour.”

A GLIMPSE OF HER LIFE THAT WE WOULD LIKE TO BUY INTO

A bio answers two basic questions: “Who are you?” and “What do you do?” It should also act as bridge between the viewer and the artist. The first paragraph answers the who and what and 2nd builds the bridge. It is  a very well done and efficient profile.

Unimprovable? No, I can cut 20 words from that 2nd paragraph and loose nothing:

“My work is inspired by  being on the Cornish coast  with my Labradoodle Rufus; foraging , fishing and growing my own fruit and veg.  In my work  I seek to evoke these simple pleasures with style and humour.”

That’s why I said earlier, Write it, cut it and CUT it AGAIN

3D man reading longl list.

  NO LISTS PLEASE

This is why:

“I have been taking photographs throughout my career and creating photo images for most of my life.(WE ALL HAVE) My photographs have been used in Company brochures, Universities, Advertising, presentations to the NHS, BIFM, Access Association, accessibility brochures and flyers, and elsewhere.”

(IGNORING THE WEIRD CAPITALS, WHO CARES?)

“I was taught to knit as a child by my Mum.  I knit to relax, and I love making things. I enjoy knitting with different yarns, recycled sari silk, recycled cotton and wool, banana yarn etc. The different textures and colours are great. An example of items I enjoy knitting are, egg and tea cosies, mug hugs, flower brooches, cushion covers, and things to keep you cosy.”

You are with me now aren’t you? Definitely NO LISTS

3D business man

DON’T CONFUSE FRIENDLY WITH AMATEUR

Friendly expert makers can command a decent price. Friendly amateur ones have to charge peanuts

“I live in Xshire and I’m currently unemployed. I love making my crafts in the mean time and will continue to look for a job that pays £40,000 a year that allows me to mess about with glitter.”

 She might as well say “I am selling tat “

TELL THE TRUTH, BUT NOT ALL OF IT and DON’T BE AN APOLOGIST

cot full of children

  DO NOT WRITE ABOUT YOUR FAMILY they are irrelevant

This sort of thing is not re-enforcing your  standing as a maker so don’t use it

“When my children flew the nest I took up /potting/ sewing / rope wrangling”

It screams amateur and don’t talk about your disabilities either, people fear you will be unreliable

It’s not that you can’t write about these things but do so in your blog not in your maker profile . Your maker profile is there to sell. Your blog is there to genuinely share your life.

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 WHICH PERSON SHOULD YOU WRITE IN?

Don’t do that terrible Christmas round robin  thing of swapping around,  you must be consistent otherwise you come across as evasive

Don’t use “we” you are not Ford Motors and also, if it’s actually just you, it is dishonest

If you write very well and are very confident “I” can work

Probably the best thing to do is to just use your first name if you are just starting out  and your full name if you are well established.

boastful man

HOW TO PRESENT YOURSELF AS EXPERT NOT BOASTFUL

 best bit advice on this comes from Douglas Detrick

“Avoid words like “best,” “greatest,” or “well-known,” which are opinions, and stick to factual phrases  like “Joe has performed in concert halls large and small throughout the Midwest and in New York.”

USE  LOTS OF PHOTOS  THEY INVOLVE THE READER BETTER THAN WORDS

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 DESIGN YOUR PROFILE AROUND THE PHOTOS

Layer your photos, crop them, mix it up and make it look informal. Prepare your photos before you write your text then you will know what length you have, also the page is already looking great so you won’t be so intimidated by the task.

Its odd but viewers really think they are getting close to you through these pictures, you want to make them want your lifestyle so that they want to buy a little bit of it by having something you make.

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Even if you are using a template that only allows one  picture cheat by doing a collage so its more lively and arresting. You want a fly on the wall feeling.

SAMPLE PROFILES FOr THE beginner and the established craftsperson

HOW TO WRITE YOUR PROFILE WHEN YOU HAVE NOTHING TO PUT IN IT

Sarah works in Dorset and specialises in knitwear for children using only natural wools from English flocks. Sarah makes traditional nostalgic pieces which stand up to the rough and tumble of childhood .She has a regular stall at Trollope Bottom market on the last Wednesday of the month.

To this you must add pictures. Perhaps a shot of  her stall, looking very English Calendar; a close up of her  knitting away, a pile of garments folded just to show the patterns, a bit of Dorset rolling countryside and some cute kids in a field walking away from the camera, all wearing her knitwear.

FOR THE WELL ESTABLISHED CRAFTSPERSON

Tom Makepiece is one of the foremost slipware potters in Scotland. His pieces are represented in many major collections including ….( not all, just two or three )
Tom works from a pottery deep in the hills of Mcshire using local clay and a traditional wood fired kiln

(Now quote your self on why you use a wood fired kiln or local clay)

“Only a fool  wood fires, it means 36 sleepless hours of stoking wood to build the temperature within the kiln and maintain it knowing all the time that your work is sitting in there a hostage to  fortune.

But it is capable of producing heart stopping lustres which no electric kiln could dream of. For me this is the heart of pottery and allows  my work to line up with the nameless medieval makers

I am striving not to make a pot but the pot the one that will ensure that my name will be up there with the greats ”

Tom Makepiece trained with the great Lucian Pole at the St Austell pottery and studied with the Japanese master Po in Pot.

He is represented by the Bond Street Snob Gallery and the Edinburgh Even More Snob Gallery

You will find Tom Makepiece each year at Art in Clay, ( name two top regulars) a full list here (link to page)

To this you add ( if possible) a Video of you making   and a handful of photos perhaps  of you at your wheel,  romantic night-time kiln tending,   at a gallery opening  and a trophy piece

That’s it, that is my attempt to help you with your profile page. I hope it prompts you to have a go at yours. If you do then send me a link to the new profile in the comments if you would like my input.

If you are defeated and want to take the easy way then I will write it for you and help you with your photos BUT for that please pay me £50  Just fill the form in

 

If you are intrigued by the photographs then you can read my profile of the maker here  

If you want to upgrade your homepage there is a post on that here

 

The rooftops of Venice

Venice


 

In November I went to Venice; wet Venice, Venice of mists and high tides

A visit to Venice makes me feel improved with my eyes properly feasted. That’s why I share these pictures, a little tiny, much diluted teaspoon of Venice is better than none.

Early morning Fondamente Nove

After  nights of  furiously sloping water and a rowdy monkey orchestra of battering raindrops  the  Acqua Alta siren announced yet another day of duck boards and wellingtons.

close up Fondamente Nove

We stayed along  the Fondamenta  from the Ospedale. Those ambulances gave way to nothing, it must have been like the Ride Of the Valkyries  for patients

 

dining room window

You see, rain

Rio della Panada

That’s our apartment on the corner on the piano noble. We stayed in a crudely cut dollop of a C15 palazzo, dolled up in the C17th and ill modernised in the seventies. We had a great deal of space , enough for six opened drying umbrellas to make no impact on the acres of the main salon.

You need space indoors at this time of year as Venice is seen through the letterbox  between your umbrella and opened map. Everyone scurries along narrow alleys, duelling umbrellas with people coming the other way.
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It was perfectly possible to step from puddle to canal without the aid of the Mafia and rather wonderfully, away from the darkest alleys, the canal water was aquamarine ( apparently the exact  hue is down to how much salt in the water)

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  It is the glimpses that are so arresting…

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 into a workshop

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into an archive

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into Venetian gossip

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Or out of a bookshop onto yet another canal

It’s all marvellous even without going into a museum. But when you do go,  you can loiter and briefly have a room completely to yourself.

 They let you photograph and so you can play until you get the photo that pleases you.

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You see extra magic. the painter is Rosalba Carriera.

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Layers of fairy tale

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How could you possibly ask for more?

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Except being looked at can wear a dog down. This is the down side of vitrine life. This is the bit that Edmund de Waal glossed over. That dog is frankly fed up.

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So there you are, a dash of  Venice to begin the year

If you liked this you might like to see what my camera saw last year in  Morocco

Getting back on track


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When things aren’t going well enough and Failure is waving its bony hand

Man Sinking in Quicksand in Movie Scene

Not Waving but Drowning

This bit is to help park the emotional side.

The struggling craftsperson  is undergoing a sort of bereavement. 

They face the  loss  of  self belief.

You are doing something weird, you are grieving for something that you fear is going to happen and by reacting like that you are helping to make it inevitable

Faltering craftspeople   display  classic grieving behaviours. Here’s the list:

Denial and Isolation

You stop talking openly to other crafts people about how things are going so you cut yourself off from  help and moral support.

You no longer record statistics properly: neither your meagre income nor your fat expenditure

You hide away in creating “stock”

Anger

You secretly  resent your fellow craftspeople  finding all sorts of reasons to disapprove of their products and them. You feel this most acutely at shows where they are selling and you are not

Your special loathing is for the hobbyists who undersell you

You are cross with the public for not being prepared to pay properly for handmade things, also for having no discernment: they don’t want good stuff.

Bargaining

You become a sucker for all sorts of instant cures you plunge about wildly starting up and abandoning different projects.

You spend on equipment, materials, shows without proper consideration. You become a risk taker .

Depression

You lose all self-confidence.

You are more a supplicant than a sales person.

Your body language keeps the customers from even looking at your stall.

Even when you do make sales you are selling at a loss

Acceptance

There is nothing you can do.You decide the whole sad state of affairs is beyond your control.

You block all positive moves.

You decide you were deluded that you had any ability as a craftsman. You are universally useless.

O Dear

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 How to haul yourself out of trouble

Sinking businesses know something immensely valuable. They know what doesn’t work.

That is a very, very useful starting point for rethinking.

It is a lot further ahead than the bright-eyed startup position.

Collect Evidence

You need to trawl over what has happened in your business so far.  Don’t get hung up on the evidence. Drop the despair fest. Look at it like this: if you had a damp box of matches and every single one of them failed to light you could conclude that matches simply don’t work Or you could notice that they were damp…

The sort of evidence you need is

How much money did you make last year?

How much did you spend on your business last year?

Name all the types of products you tried to sell. Selling price of each, how many you sold and stock left.

How  many hours do you work at your business per week ?

What do you spend most of your working time on?

List all your unsuccessful face to face selling venues

List any successful face to face venues

List all your online selling places and your costs and turnover on each for the last year

List all your social media and how many likes/followers on each

The evidence collecting is the worst bit but it has to be done

Analyse the Evidence

Work out what went best, note down where you think you got it wrong. You have the benefit of hindsight: so apply it .

Decide what you need to achieve

It is crucial that you crunch your finances.

What is your timeframe to make this work ?

When does the money run out?

Should you seek some part-time work to buy the chance of survival?

How much money do you need to make a year for your crafts business to be sustainable?

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Rebuild

Put closing down entirely as a real option. Putting it up there takes the pressure off, it cleans the decision to continue

Don’t continue for pride’s sake, continue because it is what you most want to do and only if you have a clear course of action that addresses the problems.

You should be able to get yourself to this position on your own but it is at this point that you would really benefit from help. The sort of help you want is someone listening to all you have realised and talking through your options and decisions for the future. They might bring new ideas and directions to the table and unearth any weaknesses in your own proposals.

If you have no one to that with ask me it will cost £30 for an hour’s discussion

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No Magic Bullet

Pissed off with me? Read this far and no solution  just a lot of instructions ?

Yup that’s right. You got yourself into this mess so you have to dig yourself out. No mentor can haul you out, all  they can do is  help you consider your conclusions based on proper analysis .

If you are seriously off track its going to take a lot of effort and research to turn things round.

You have to stop, look back, evaluate, conclude, discuss, plan and put the plan to work evaluating as you go.

A huge task to undertake when you are at a low point emotionally and financially. Starting the business was fueled by glorious (but misplaced) self belief.  Now the batteries must run on determination. If you can find that determination you  probably have a 70% chance of running a decent little business in 5 years.

From now on keep tight hold of the facts, never look the other way because they may be telling you something you don’t want to know.

Creativity runs on emotions, business runs on facts. 

 

More Help

Try this Low income Diagnostic chart 

Check you are pricing properly

Are you aiming for the most lucrative  customers

Been there got the t shirt Perfectly natural to fail first My story

Can I help?

Comments

Established craftspeople share your early miss-directions in the comments. You might save younger businesses who are about to go through the windscreen

 

 

Craft Show Low-Down: Face to Face


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Craft Show Survival

You & the Organisers

You & other Stall holders

You & the Visitors

You & Disappointment

You & the Organisers

It is  worth befriending the organisers, especially on set-up day.

Organisers

Never have a go at them, however stressed or let down you feel, as only they can put it right.

When the stall furniture is not there, your sign is misspelt, and you are not in the catalogue; remember its normal. It’s not personal. Sort out the problems in sensible order and go for it patiently, politely and persistently.

 In this disaster list, sort the tables first, because you can’t set up without them. On a big show  everyone sends you on to someone else. Organisers are nabbed every second to trouble-shoot. You have to keep following up.

If you have a major issue, deal with it after the first day. They don’t care at the end of the show but at the beginning they don’t want  the stall holders to get restive, so they will listen.

The organisers  can find you a trolley, give you an extra chair, offer you a discount, allocate you a corner stall, keep in with them.

You & other stall holders

Early summer 005

Getting on with your fellow stall holders is obviously a good thing, especially when you are doing a show alone and need the back up for loo and drink forays.

But remember  you are going to hear them pitching the same stuff all day long, you are witness to their deep insincerity and they are witness to yours. They are not your new best friend. Chatting away can be exhausting; go gently.

You & the visitors

In a busy show your visitors are buffeted, bemused, hungry & hot; or hungry & cold. The show is a struggle.

In an empty show your visitors are self-conscious  ( all the stall holders are watching them) and unenthusiastic. Just as at an empty restaurant: you expect the food to be no good.

A smile is all the greeting they need.

Once they begin to look in earnest, say a little more. Just a snippet of information  about your work. So a potter might say its all wood fired It doesn’t matter what you say, it’s just telling the visitor I am here to help, its my work

Let the visitor look peacefully, don’t chat at them.

They will let you know when they are ready to talk; but if they talk a great deal, do not expect them to buy. The talkers usually don’t.

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Intense silence, a distracted look and work handling are buying signs. The distracted look is them thinking how they would use your work.

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They are looking, better still they are looking in competition, they are selling to themselves, leave them alone.

Sometimes you see people doing all this and then they are gone and nothing purchased.

Don’t worry, many buyers will do a first round, see what they want, then come back later and make their purchases.

When they come back, they go through the looking again to be certain. If you know it’s a  revisit say something like “I thought you would be back, you were looking earlier” That helps to lock them in

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Once it comes to helping or paying, then social chat is all good. They will naturally go off and show other people their purchases and the more they feel you like them as people, the more they will market you.

Some buyers need support in making their choices, you are the expert so help them to choose. It is very important that they leave your stall feeling confident and happy that they have made a wise purchase. Don’t  just support their choice actually contribute to the deciding.

Family groups and friends Visitors-to-the-fair-1-565x376

This is a huge problem. One is interested the other wants to move on. The uninterested one distracts and puts off the interested one and the sale is  lost. Do your best to engage the less interested one, not with your work but just in chit-chat. Your chit-chat is buying time for the other one to look at your work properly. Sundays are always the worst days for this when the family comes and no one is happy. Sundays are for ticket sales, not yours.

 Don’t sit, Don’t eat and drink and Don’t read on your stand.

Don’t be so bloody silly you can do all of those. You have to survive a long hard day, do what you need to do.

ren3Working on something when you are not busy encourages visitors to talk to you about your work and shows you are the maker and wastes a bit less of your time.

You & Disappointment

Manage your expectations.

Share Denver Wild Mae Craft Fair

Here we are first show, how did it go ?

 I had no idea what to expect. I was simultaneously so nervous that I wouldn’t sell a thing and so nervous that I didn’t have enough inventory. It turns out, I sold lots, I didn’t sell out, I about broke even, I got great feedback, I met amazing people, and I left the fair brimming with new ideas and feeling incredibly inspired and motivated.

To be pleased to break even is a low goal but look how happy it left her. Lets hope she works out that her prices have to go up as to sell lots and break even is not a very business like place to be.

Redo your display mid show

When a show is going badly talk to your neighbours they may see where you are going wrong. Advice on rearranging your stall can find you some sales.

Also after the first day you know the visitor flow direction so you can redo your display to max that sight line.

Consider taking out of the display anything that is not earning its place.

At the very least, re doing your stand will give you an injection of hope which will help your state of mind and ability to sell.

Do not, absolutely do not, drop your prices. That will not be the problem. It will simply mean that the sales you do make will do less to help your parlous situation. A bad show could even be an argument for putting them up. People tend to respect big prices more than bargain basement ones. You only need half the buyers if you double your prices.

When the show is a disaster for you but the other stalls are making fortunes

This is such a dispiriting situation but stay logical:

I am doing a new show

It is a gamble

It has not  worked

But I knew it was a risk

It reflects on the show, not my work .

It means the show is wrong for me, but the only way I could find that out was by trying.

When the show is a disaster for everyone

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They happen, those Where the hell were the customers? shows, they are annoying, boring  and expensive. Get drunk.

Extras

This is part three of three posts on shows

Part One was on Picking the right show

Part Two was on Preparations for your show

If you struggle with feeling Confident then acquire  The Coat of Arrogance

If you want  one to one help with your business then this is current  deal.

Talk to me in The Comments and if I helped please share the post.

Craft Show Low-down : Preparations


DC Craft Show, 16, break down

What you have to get sorted before the show.

Words of remarkable wisdom on:

How much stock to take
 Getting  your display right
Checklist of what  to pack
Handling money
What to wear
 Pre show marketing

Stock

The rule here is less is more. Do not overwhelm the customer with choice. Faced with endless decisions the customer becomes confused; loses confidence; cannot decide and ends up not buying 

When customers ask do you have it in green? That is not a sale lost. You could show them a green and then they may want it smaller etc or a different green. If they like it enough they will buy it in blue.

The more stock that pounds its way too and from fairs, the more elderly it’s going to look.

If your stall is easy to set-up and easy to take-down, shows will be easier. You might not have to hire a van.

Push what you have with confidence, you don’t want to be endlessly head down searching  the under the table stock for one customer while that little crowd of customers you had before  evaporates .

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The less you display the more expensive and special it seems

Severely edit what you take 

Displays

Display is not about pretty, display is about communication Your audience has to understand at a glance what you want them too. What you need to communicate depends where you are selling. Can you take it for granted that your visitors know what you are selling is handmade by you? If not, that has to be message one.

Message two might be the material you work in, for example if you make silver jewellery you have to get across the silver bit. Having gathered those two facts the visitors will hopefully close in for a better look.

Beware of branding If you were selling washing up liquid then branding is all important, but hopefully you are not. If someone buys  you want to be sure they go away with something that tells them  who you are and how to buy from you again. But before they buy, it has little relevance. It can even be a sales killer.

Toft Knitting &Stitching

Over branded to the distraction of the product

Handmade is one-off, by you. You are the brand. Talking about yourself is the way you brand.  Your name is the name for your craft business.

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Look no overt branding  at this very successful open studio event but the presence of the maker

Signage 

At shows the organisers provide you with a stand sign but it’s usually over the top of your stall so when people are looking at your work they can’t see that sign, so put another sign inside your stall. (At the end of the show nick the organiser’s overhead sign, cut off the stand number and you’ve got  a  sign for your next show) 

Its important  your visitors understand your offer, sometimes it’s not completely straight forward

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Having criticised this stand for branding, I think they got the explanation bit bang on.

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Sometimes your product itself might not be obvious and that needs addressing head on.

Heavily displaying  your website on your stand can lose you sales, as visitors feel they needn’t spend their cash at the show as they can do it online anytime. Tell them about your online shop once they have purchased.

Handling the Wares

The way you display tells the audience whether they can handle your work.

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this one says don’t touch

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This one says pick me up

If you put a sign telling people not to touch, you won’t sell. Picking something up is the first move of ownership. You are pretty stupid if you block the first move.

How to display pricing

There are two ways to price, price at a glance or by the visitor handling the product to find the price. A mixture is probably the best route.

Always price in round figures as it makes transactions easier and it values your piece as an art work

Handwrite your prices ( it emphasises the handmade) and write them unapologetically big.

Make it obvious what you are selling 

If you have a book to sell about your work pile it high up in the front (in uneven piles so it looks as if the piles are depleting) Then have a huge notice Signed copies and the price.  Displays of your work featured in the book go behind that.  The visitor then understands I am here to sell my book.

Display materials

Don’t sink a fortune into  buying purpose made display materials, they are expensive:  be creative.

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A brilliant display solution on a  juice seller’s stall

rhinestone display

Pinch other people’s good ideas

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Think laterally, here cardboard hat boxes from a millinery supplier are used as plinths to bring the display up to different levels

Display rules

Give your display height, but  make sure you  can serve through your display

Show tables are too low for the standing customer you need to bring your surfaces up so they can handle and see your work easily.

Most shows are under lit so consider taking extra lighting .

Try to help visitors to see themselves owning your work

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Showing pots on a  dresser helps  visitors imagine them at home

If possible block out the sides and back of your stall otherwise people look straight through to your rivals and whiz off there

Try to take a small table of your own  to act as a secure location for your cash/phone/ iPad and as a packing surface.

Table coverings  need go all the way to the ground so  you can hide stuff away.

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Make  sure your work and not your display is the star

Packing for the show

Do a trial  run for  the display at home and for packing up your car if   its is going to be tight

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Pre show checklists reduce stress. I would do two, one for your needs and one for your stand. This list is to help you put together a comprehensive list of what you are taking, but be more specific

STAND LIST

Stand tool box (you make this up once and keep from show to show) suggested contents:

  • Scissors
  • Packing tape /gorilla tape ( taping down flexes )
  • repositionable tape (resealing packets )
  • Velcro stickers 
  • Blu tack
  • Price stickers
  • Pens including marker pen
  • rubber bands
  • Paracetamol
  • Tissues
  • Electrical screwdriver

Product Toolbox only relevant to some products eg  jewellery to make alterations for customer

Packaging materials for sold products

Marketing materials

  • business cards
  • leaflets

Display materials

  • Posters/ show cards
  • stand covers including night sheet
  • stand display pieces

Stand Furniture

Lighting

  • Lights
  • extension leads

Communication

  • computer/iPad and leads
  • camera and leads
  • phone and re-charger
  • card reader and leads

Money

  • cash boxes and float
  • Reserve money purse
  • Signs

Stock 

Yeah, after all that, don’t forget to take something to sell

Handling Money

Try and keep all money and packing off the display.

Consider not using an obvious cash box as locked or not it tells the opportunist here be the money and they take the whole thing.  I use two boxes one for change and one for notes and cheques. Neither look like cash boxes. use a money belt for street markets

k3

Very tempting

How much float and in which denominations depends on your prices it should be change for those prices. My change box has only £1 and £2 coins as all my prices are in whole pounds My note box is stocked with £5 and £10 notes. £20 are no use to me. I take around £60 float for a big show.

If you are doing well, cream off  the money from your notes box to a non money looking container which is hidden away.

If you want to take credit cards check the signals at the show and any costs for internet access or electricity.

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Lots of shows in top venues have lousy mobile signals

What to Wear

Your clothes are all part of your marketing. You are marketing yourself as the maker.

Guibert Didier

This look says I am not making any money and I never have

Ingrid Wagner

This look says I am wacky and my product is wacky

dutch seller K&S

This says I am a the craftsperson

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This extends the packaging of the product

knitting_stand

This indicates the work is expensive

nov_selvedge_33303

This says only for the stylish

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This says only for the fully committed

Think about what you are going to wear, match it to your stand, then you look confident. Nondescript just doesn’t cut it.

Your show marketing

You don’t have to if it’s a big well established fair. You take a stand at these to extend your customer base. Getting your existing customers to come along is not necessarily the way to play it. Invite them to a studio event. You don’t want to lose their spend elsewhere at a big show.

If you have a website, list the fair links in your diary bit because you have visitors there who are not yet customers. Do the same on Twitter and on your Facebook page. But no big effort is necessary.

Do not miss any deadlines for the show’s own publicity and take trouble with any exhibitor listing as that can really boost your website visitors.

Extras

This is second of three posts on shows

The first part was on picking a show, which you can read here 

The final part is about the show itself. If you want that  emailed  scroll up the  left side column and click on Follow.

If you want to pick up display ideas do a search on Pinterest

If you want  one to one help with your business then this is current  deal.

Talk to me in The Comments and if I helped please share the post.